Reference
Qualitative B2B research glossary
Shared language for klitflempot readers. Definitions are educational — not legal advice — and they deliberately exclude ROI promises and representative-stat claims.
claude research cadence
klitflempot’s weekly loop: capture, cluster, challenge, claim. See the full method in claude research cadence.
Decision-maker interview
Structured conversation with someone who recently influenced a B2B purchase. Methods: customer interviews.
Touchpoint residue
Artifacts left by evaluation behavior — screenshots, RFP language, demo stalls. Covered in market observation.
Purchase friction
A named stall, workaround, or silent drop-off in buying. Pattern work: purchase friction.
Veto
Authority to stop a deal regardless of champion enthusiasm. Mapped in decision-maker mapping.
Insight pattern
A repeated mechanism across sources — not a vibe and not a percentage. See insight patterns.
Positioning synthesis
Translating evidence into checkable claims. Guide: positioning synthesis.
Qualitative saturation
Point when new stories stop adding new mechanisms. Not a claim of statistical representativeness.
Silent owner
Person rarely on calls who still shapes outcomes. Detect via stalled threads and map hygiene.
Polluted phrase
Category language so overused that buyers parody it. Flagged during observation and synthesis.
Term comparison
| Term | What it is | What it is not |
|---|---|---|
| claude cadence | Weekly qualitative operating loop | A survey tool or ROI calculator |
| Insight pattern | Repeated mechanism across sources | A market-share statistic |
| Saturation | No new mechanisms appearing | Proof the sample is representative |
| Synthesis claim | Checkable positioning line with sources | A promised conversion lift |
Need the full hub? Return to the klitflempot homepage or start with interviews and the claude research cadence.