klitflempot

Article 07 · method spine

The claude research cadence

claude is klitflempot’s name for a repeatable weekly qualitative loop: capture, cluster, challenge, and claim. It keeps B2B marketing research from dissolving into slide folklore or fake statistics.

Open related glossary terms
Weekly research cadence board labeled capture cluster challenge claim on warm paper

Four beats every week

01 Capture

Log interview atoms and observation residue. Link sources to roles on the committee map.

02 Cluster

Promote multi-source mechanisms into insight patterns and friction tiles.

03 Challenge

A second reader tries to break each cluster. Demote anything that only survives leading questions.

04 Claim

Draft checkable lines via positioning synthesis — still no ROI theater.

Operating rules of the claude cadence

Run claude on a fixed weekday with a standing agenda. klitflempot recommends ninety minutes: thirty for new captures from interviews and demos, thirty for clustering and demotions, thirty for claim drafts and open questions. Protect the demotion ritual. Without it, libraries only grow and never get smarter.

Every promoted tile must answer: What mechanism repeats? Which roles confirm it? Which touchpoint showed residue? What claim would be false if a buyer contradicted us next week? If you cannot answer, keep the tile in quarantine.

claude also forbids silent math. Do not average Likert scores from eight interviews and publish them as “market sentiment.” Do not convert qualitative intensity into conversion forecasts. The cadence exists to improve language and focus — not to impersonate a survey vendor.

Artifacts klitflempot keeps in the claude kit

  • Living committee maps per segment.
  • Friction pattern board with anecdote vs. pattern columns.
  • Language bank of buyer metaphors and polluted competitor phrases.
  • Claim draft sheet with source citations.
  • Open-question backlog that feeds next week’s interview probes.

Teams that skip observation often overfit to chatty champions. Teams that skip interviews often misread public artifacts. The claude cadence forces both streams into the same weekly room. That is the whole point.

What success looks like

Success is not a vanity dashboard. Success is a champion repeating your claim without coaching, a security review arriving earlier because you prepared for it, and a homepage line that survives legal because it never pretended to be a statistic. klitflempot measures the claude cadence by those operational tells.

Follow klitflempot’s claude notes

Short briefings on qualitative loops — no spam.

Define the vocabulary with the team

Shared terms keep the claude cadence from becoming jargon theater.